Vodafone + NZ’s Best, Best Mate

This was cruel, but extremely entertaining.

A partnership with The Edge radio station and Vodafone. We created a radio promo where 4 mates entered the draw to go on an all-expenses-paid trip to Fiji. But there was one condition - once they knew they’d won the trip, one of them had to stay behind, marooned on a barge in the Auckland harbour.

There were many layers to the competition, driving initial entries, along with daily content from the barge. There was an additional engagement layer, where listeners could choose to accept a prize or give poor Meg something that she might want on the barge.