What’s on the telly tonight? Also, what’s for dinner?

My aim with this campaign was to answer both questions simultaneously for McDonald’s and the launch of their Chicken Big Mac. At the beginning of the peak schedule, we’d play a tailored spot every night across the suite of WBD free-to-air channels, giving audiences an idea of what they might be watching, along with a wee suggestion as to why a burger might also hit the spot. Simple, and a little bit fun.