Challenge Accepted with Chorus.

Chorus came to us with a challenge (which we accepted, obviously), noting that many in the older demographics, while still very active, feel apprehensive at the thought of using technology. Yet there are so many great benefits that technology can bring to their lives.

I figured, what better way to ease some of that apprehension by showing some of these people overcoming that barrier.

It became part challenge, part human interest, and what resulted was a couple of really lovely stories.

The series ran across linear, ThreeNow, Facebook and Youtube.