Vodafone Snapstar Awards

The annual New Zealand Music awards were coming up and Vodafone were the naming sponsor for the show. They came to us, wanting to drive audience engagement with them on Snapchat. So the Vodafone Snapstar Awards were born.

On the night of the live TV event, audiences could send in snaps when prompted, to go in the draw to win. We then announced the winners in real time as they came in. In the lead-up, we had a promo layer running across TV, radio and OOH, encouraging audiences to tune in and get snapping!