Samsung, Flip It or Win It.

Samsung had a new flip phone coming out and wanted an idea that would demonstrate the product. So my idea was create a content series that made the flipping action the hero. It was heaps of fun, and Tom Sainsbury did a flipping great job.

The campaign had a number of layers. The first phase saw Tom fronting promos calling for audiences to submit their stories. Once we compiled the videos (and took out the NSFW ones), we filmed each of the short form episodes for weekly release, each with it’s own linear, digital and social promos driving audiences to watch. And of course, the winners scored a snappy new phone.