Carl’s Jr
Carl’s Jr loves a cheeky tone with a twist of innuendo, and wanted an “always on” campaign that they could run across the year. So our idea was to repurpose the standard network censorship warnings, each tailored to the show they sat in front of.
The client loved them so much that they ended up wanting to run similar activity in subsequent years, so we broadened the approach beyond programme warnings. Suddenly I’m hungry.